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Zig the Zebra

Salesforce has many characters that represent different products. It was finally time to develop a character for the Sales Cloud product. Our creative team was tasked with ideating, concepting, and developing a character that represented the Sales Cloud product, as well as the Sales community. 

Role: Video Art Director

Creative Director: John Ilang-ilang

Zig Illustrator: Paul Antonson

Video Animator: Justin White

Video Copywriter: Caleb Couturie

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We developed concepts and mood boards for several characters. Everything ranging from a flying squirrel, to a water buffalo. My main focus was developing the concept of CC (Cash the Cow). We narrowed down our ideas and presented the top two to our executives. Ultimately, Zig the Zebra was chosen by our Sales community MVPs.

Along with the copywriter, I was assigned the task of creating the Sales Character Introduction Video. I designed and developed the storyboards. 
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